For his "I Love Shopping" editorial, Photographer David Vasiljevic had model Ali Stephens sport an ultra-smoky eye. The eye makeup technique is described by Style.com as "equal parts eighties electropop and early-nineties Helmut Newton is a great adaptation on the classic, sultry fall style."
The look was not lost on celebs like Brit pop star Lily Allen, who sported a similar "full orbit gradient job" but opted for a lighter, more "street-friendly" style.
The key to achieving this look, shares Style.com, is to blend different shades of the same shadow color all the way up to the brow line, then take it past the outer corner of the eye "for a bit of unexpected drama."
Source: Style.com