To cater to clients who can not afford to frequent salon visits, Stuart gavert, co-owner of Gavert Atelier in Beverly Hills, has changed the way he did hair color. "A lot of my clients are people who have come to me for 28 years, and I think that loyalty needs to be returned," says Gavert. And he is starting with no less than the cast of Twilight. "Kristen Stewart and Rob Pattinson were going to film in Portland, Oregon, for weeks at time and their hair color needed to last throughout the shoot," says Gavert.
He extended the life of Robert Pattinson’s brownish-bronze highlights by starting "a quarter of an inch off the exterior of the hair, off the part and off the face line."
The reason: "if you put highlights right on top, you’re going to immediately see regrowth. You want to begin highlights toward the interior so that a bit of your natural hair color hangs over them," explains Gavert.
Another trick to hide re-growth is to do the balyage method. This technique uses the same procedure as regular coloring, except that id does not use foils to color your hair. ""With foil highlights, you take a four- to five-inch section of hair at a time-that’s how much one foil would have within it-and you wind up overhighlighting because of the square shape and large surface area," says celebrity colorist Eva Scrivo. "The balayage technique allows for more strategic color placement. You can paint where you please, sectioning off smaller ¼-inch to ½-inch triangular pieces."
Gavert adds that "it also allows you to strategically place it in a way that’s most conducive to a person’s haircut and bone structure."
An additional bonus of the balyage method is that because it does not use foil [which is a heat conductor], it is less damaging to your hair.
For clients who prefer uniform color, Gavert says stays as close to their natural hair color as possible. "Malin Akerman came in about six weeks ago for solid color. We kept it close to her natural color so that the regrowth would be less apparent," Gavert shares.
Other ways to cut coloring costs
To cut back on you hair coloring costs, Elle suggests signing up as a hair model-slash-lab rat for a free or discounted hair service. You can also attend styling classes. Some nationwide salons like Bumble and bumble and Redken, as well local salons offer classes for stylists-in-training. "We have class on Tuesday and Wednesday nights and charge $25 for a touch-up and $35 for highlights. It’s become a really popular thing," says Gavert.