Baggy Artwork

Top designers Sir Paul Smith, Stella McCartney, Alexander McQueen and Giorgio Armani all have provided inspiration for a new range of tote bags from Whatever It Takes. Each bag features a unique artwork each designer.

Profits from the sales of these bags will go the Whatever It Takes Campaign launched by the 21st Century Leaders Foundation. This charity’s goal is to raise money for charitable worldwide. Portions from the proceeds will go to the designer’s charity of choice.

Some of the Whatever It Takes tote bags include "Happiness On Planet Earth" by Stella McCartney, or Smith’s cute rabbit artwork.

21st Century Leaders is a unique charity artwork project. 21st Century Leader works gathering artworks from leaders in all fields; royalty, film, music, Nobel Peace Prize laureates, sports, literature etc. Each ambassador donates a symbol of hope, a self portrait and a message of hope for the future.

These artworks are used to create Whatever It Takes products: ‘merchandise with a meaning’. From wristbands to clothing, from tableware to cosmetics and footwear, each product is ethically produced and sold to raise funds for charitable causes chosen by each contributing leader.

Companies including Vans, Eastpak, Churchill China, Dr Hauschka and Lee Jeans have so far joined 21CL in their determination to do Whatever It Takes for charity by creating products under license. More licensing opportunities are now available to do Whatever It Takes for charitable causes.

Image Source: Vogue UK

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