Burberry Designer Profile

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The Burberry brand has a long history and has become part of the British daily life. It all started in 1856 when a young draper’s apprentice named Thomas Burberry opened his own outfitters shop in Basingstoke, Hampshire, England. Burberry has brought quality and innovation to outerwear fabric and design that he soon created a following. In 1870, the small shop became an emporium and by 1891 opened a shop in London’s West End district.

Since it was established, Burberry has developed fabric to a whole new level with the introduction of the Gabardine in 1880. This tough, tightly-woven fabric is breathable, waterproof, virtually tearproof, and used for modern-day suits, pants, and even tranchcoats. It is also known for introducing the Tielocken, a predecessor for the trenchcoat. Burberry outerwear was also used by Norwegian explorer Captain Roald Amundsen in his expedition to the South Pole in 1911.

Burberry also suffered from image problems beginning the 1970s when the brand became popular with British hardcore soccer fans and eventually became associated with the British poor, which was in contrast to the luxury image the brand wanted to project.

Nowadays, Burberry is famous for its Check pattern, which they originally used as a lining for trenchcoats during the 1920s. It was in the 1960s when its registered checkered pattern was eventually used for other items such as scarves, umbrellas, and baggages.

Image Source: Wikipedia

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